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The National Association of Apartment Locators was formed in 2011 as a non-biased advocacy group for the apartment locating industry. Our mission is to provide the apartment industry with confidence in working with our locator members, by operating our individual companies by a  strict Code of Ethics and offering superior compliance services. NAAL members are committed to ethical business practices by agreeing to our nine-step membership approval process which protects apartment communities from illegal locating companies.


Compliance Services


Unfortunately dishonest locating companies have made it very difficult for everyone else. There are extreme cases like proof at apartment communities that locating companies have been involved in the creation of fake check stubs and rental history for their clients, and there are minor cases like locators sending invoices for leases they didn’t earn. While minor cases happen more often, these offenses were the motivation behind Compliance Depot. Apartment communities needed a way to police apartment locators but they do not have the time or personnel to research every apartment locator. If the locating industry doesn’t take the initiative to address these offenses and provide a better solution, apartment communities will continue to use Compliance Depot and pre-registration as a way to weed out unethical locating companies. One of our primary goals is to provide free compliance services to apartment communities so our members don’t have to be a part of Compliance Depot.


Professional Best Practices


There is a disconnect between property managers and apartment locators. There needs to be more communication and cross training so we can understand each other better. Our position as a trade association is to police and educate our own members to make sure we are demonstrating professional best practices at all times, then communicate that value to the apartment communities. Your NAAL membership shows property management companies that your locating company is committed to ethical business practices and they can feel confident doing business with you. Every industry has a trade association to represent the needs of its members and focus on goals to improve the industry.




Our goal is simple, we want to be a resource for apartment locators to improve their industry. The apartment industry has many resources and it’s changing quickly; NAAL wants to make sure apartment locators have the same advantages. Our current focus is communication and technology, but every member has a vote in the direction our association is going.


NAAL is a legitimate trade association registered with the State of Texas. Anti-trust laws prohibit us from discussing commission rates or anything that could be construed as price fixing. NAAL studies the real estate law in each state and encourages all members to follow the law and use standard forms to protect their commission.


Forms: The law can be overwhelming so we provide free forms and articles that you can use with leasing agents and potential clients to explain that apartment locating is a legal real estate transaction. Most people do not realize locators are licensed agents or that you represent the interest of the potential renter.

Compliance Services: Our free compliance program fully protects the apartment communities from illegal locating companies and absolves our members from paying for Compliance Depot.

Technology: NAAL created a free registration system accessible by any locator, any apartment community, and any locating software system.

Education: Our quarterly meeting educates our members on changes in real estate law and changes in the apartment industry so our members can stay competitive.

© Copyright 2011-2014 by the National Association of Apartment Locators